Create google ads campaign

 

introduction

When referring to keywords, as previously analyzed, the cornerstone of a web project is addressed, since they are considered as the axis through which the information and the general structure of the site. It is of great importance to know, master and measure the keywords to be safe.

Every time a search is entered in any search engine, a series of words are entered with the sole objective of finding something. These words are the keywords that the user uses to find a certain website, that is, they are the key to what they are looking for.

The Long Tail trend thanks to technology, the mass market becomes a niche market, as technology allows for the first time in consumer society, the sale of small quantities at low prices to be profitable.

The Long Tail are niche keywords that tend to have a volume of much smaller searches, although they will provide the highest quality traffic, since the search will be much more specific and, therefore, interest and knowledge of the user on the issue is greater.

The Long Tail is a faithful representation of people's tastes and interests. Thanks to the use of search engines, these tastes are known, since they will be reflected in the searches that people carry out on the Internet.

This technique is also interesting, since the owners or managers of any blog or website have the possibility of making use of it to find out which are the most searched Long Tail keywords related to their professional sector to include them in their articles and get positioned through terms widely used in search engines.

The semi-generic keywords are those that will denote certain knowledge on the part of the user, so it begins to include the generic keyword and associated concepts that refine the search. In other words, these are terms with a medium traffic potential and a similar level of competition, the optimization of which can bring significant levels of traffic to the portal.

The generic keywords are general words, covering the topic of interest. These types of words tend to respond to unspecific searches that are usually carried out when researching a topic begins and more specific information is unknown. These words have high traffic and are highly competitive. In other words, these are terms with a high search potential, the optimization of which can bring greater benefit to the organic traffic of the site.

When it comes to generic keywords, highly competitive search terms are used, which is why they are more difficult to position, although once positioned, their performance is higher, since they attract a large volume of traffic. Generic keywords are directly related to the activity of the web and should be adjusted to the home page.

In the field of SEO there is a lot of controversy in this regard, since it is not clear if the best option is to use long tail or generic words when working on the content. Certain authors indicate that at the beginning, it is better to opt for the long tail, since they will appear in more specific searches and the users who will enter the web will be the most appropriate. On the other hand, other authors indicate that the ones to bet on are generic words, since they are the ones with the most traffic.

Actually, it would be better to test and measure the evolution of the content to be able to assess in the end what is going to work best depending on the website. Thus, the importance of putting yourself in the shoes of the potential customer and wondering how they would look for the product is emphasized again.

The secondary keywords are cross searches, related to the field work that can attract users issues that, while not 100% interested in the topic can get connected.

OBJECTIVES

Define the concept of Keyword or keyword and analyze its importance.

Learn the theory of the Long Tail.

Learn to analyze what is the competition of the keywords.

Analyze how much traffic our website can have.

Know the importance of the use of keywords.

Copetition keywords.

The keywords can also present competition, a term that has few Searches not mean it has no competition, to the contrary, there are many ways to determine if a keyword has a lot of competition or not.

Next we will see how the competition of a keyword is analyzed step by step:

At the moment that a keyword is searched in Google , it is enough to see the first results that come out related to the word in question, the moment we have the results, we look at the number of results that can appear, at the moment That they are more and more results, the greater will be the competition, and therefore, position it.

It is important to look at the values of Domain Authority (DA) and Page Authority (PA), the higher these values are in search engines, the more competition they have.

That the keyword or Keyword appears in the domain, in the title or in the description, since it is a key element that determines that that word is trying to position itself.

When the results appear, it would be important to observe the date on which the content was created, because if it is more recent it can be discarded as a competitor, the strongest competitors would be those who are older and continue to remain in the top search positions .

Observe if they are official or governmental pages, these would be considered as high competition.

Google analytics

Analytics, as described on its page, is “a web analytics solution for companies that provides invaluable information on site traffic and the efficiency of the marketing plan. Now, with powerful, flexible, and easy-to-use features, you can view and examine traffic from a completely different perspective. Analytics will assist you in the process of designing more targeted ads, advancing your marketing ideas and creating more converting sites. "

Analytics is Google's free tool that shows you notifications about the statistics of your website, from which places they come to your website or which sections are the most visited once they reach your page.

Google analytics

This report gives you the possibility of being able to know what are the parts of your page that you can alter to prosper and that this reverts in your visits and in the use that you want from your website.

It is also used to improve your online marketing campaigns and make them more efficient, better organize your content, progress the interaction of your website, and even know the reasons why your visitors leave your online store without making any purchases.

It is a tool that, once incorporated, will provide us with information on:

• How users discover our website.

• How they move around our site.

How do they become our "clients"?

This knowledge will allow us to prosper online outcomes. We can answer questions such as:

• How are we positioned in the psyche of our visitors?

• Is our page simple to “use” and “navigate”?

• Is the propaganda on our website running?

• Where do our visits come from? —Geolocation—

• Are our visitors loyal? How much time are you staying for?

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Google algorithm , traffic ,Black Hat SEO,Backlinking,Link building,GOOGLE Penalties ,White Hat SEO