Introduction
Links are used to mark the relationships between two resources. Although most of the links are responsible for linking web pages, other resources such as files, documents and even images can also be linked.
From the World Web Consortium, links are conceived as "a relationship between two anchors stored in the same or different database". As far as HTML is concerned, they are defined as hypertext. The letters HT refer to hypertext, so the full meaning of HTML could be translated as "markup language for hypertext."
The inclusion of hypertext has been one of the keys to the success of the HTML language since it enables the creation of interactive documents that generate additional information when it is requested.
Popularity of a website
As we have already seen in the previous topic, the importance of optimizing the structure of our website. However, websites by themselves are not very valuable, since without any inbound link the only way to access a website would be by typing its URL directly into the browser.
Therefore, we can affirm that inbound links is one of the most important factors in SEO according to current Google algorithms. Why is it interpreted this way? Because a link that directs from an external page to ours, indicates that our page has relevant content, and therefore it is worth it to increase in the ranking of positions in the SERPs.
Is any link valid? The direct answer is NO. It is popular belief that any link from any site can be valid, falling into the error of being able to even convey negative authority. A link will have greater relevance and benefit for our positioning when it comes from prestigious pages. For example: It is not the same that we link or mention a personal blog with two posts and just 100 monthly visits, that the newspaper does the country with thousands of URLs and monthly visits.
According to what we saw in the previous topic, quality content favors the appearance of links, although it is necessary to bear in mind that we will also have to act proactively and "search" for these links.
Web content is essential to be more friendly to existing search engines. But, nevertheless, not all websites will take into account attending to this aspect related to the writing of content. When this type of service is requested, it is to "increase sales" or "increase online presence."
Content writing
It is highlighted that credibility is an aspect that will increase in traffic if the various contents are publicly exposed on the corporate website or blog. If information with high value is offered, the customer-company bond will be strengthened.
Personalized content is key to attracting more traffic on web pages. Here are some tips related to writing content on the Internet, following which you can improve Content Marketing in a prominent way.
tips related to writing content on the Internet
Direct content
Customers are generally looking for speed to consume content. There is a lot of information on the web, however, it is not a question of digressing in the exposed content or wasting the reader's time, but it is advisable to go directly to the point.
If the user has been promised specific information, which coincides with what is being demanded, he must provide it directly.
Easy content navigation
Many web pages are observed in which navigation is too complicated, so that a potential customer can leave said page, in order to avoid difficulties.
It is therefore advisable to use tags and categories, as well as menus that facilitate navigation. These strategies will be very practical and positive for SEO.
Content aimed at the target audience
It is emphasized here that traffic alone is not going to help you achieve your website goals. However, this is not the case for potential customers. Creating content relative to the ideal customers is going to be essential to attract quality, considerate traffic.
It is essential to spend some time researching your target market and find out what type of content they are looking for. One of the simplest strategies to obtain data related to this research is to carry out a customer survey, allowing them to highlight what they consider to be of greatest importance.
Fast and entertaining content
There are many posts in which too many "literary ornaments", subordinate phrases or complicated structures are used, which can bore the reader, causing him to leave the page.
If the sentences are very complicated and long, they can be divided into several shorter ones to give more speed to the text.
Attractive content
It is highly recommended that the clients themselves read the posts, but the website cannot stay there. It is important to link relative articles with others, in order for customers to move from one post to another, thus spending as long as possible browsing the web page.
It is essential not to present plain texts when it comes to writing content on the Internet, as it will end up boring the client in most cases. This is why it is important to divide the text with visual aspects that help relax the reader's eyes.
Clean SEO and specific keywords
Search engines help to find relative content, aiming to please the user or to help find what they are looking for, so the keywords are, as their name suggests, "key".
There is no specific number for the number of times keywords should be used, but some of the best places to include keywords are as follows:
Url address.
Main title and tags.
First paragraph or first sentence.
Subtitles (if it makes sense).
Name of the image files.
Contenido compartido
El contenido que resulta más eficaz es aquel que se comparte. Habrá de pensarse en el público y en sus preferencias, así como en los tipos de comentarios, publicaciones y artículos que se comparten en la red.
Los contenidos que más se comparten suelen ser relacionados con temas informativos, esperanzadores, ideas que van en contra del pensamiento popular, los que tocan la fibra sensible, nostálgicos o temas de actualidad,…
Encourage sharing
If a reader focuses on the content of a website, it is normal for them to surround themselves with other people who may also be interested in the content they are viewing, so it is advisable to provide users with the option to share what is exposed in the website, whether through blogs, social networks, ... To do this, you must have highly visible buttons, so that sharing is easy and fast.
Request email address
Perhaps at the time of entering the website they are not in a position to buy anything, however, if the client provides their data to the company, they can continue with Content Marketing until they are ready to buy.
Encourage buying
The action of buying should be encouraged, so the content should encourage this action, as long as it fits correctly in the post.
On the other hand, it is emphasized that if the content is promotional, people can quickly disconnect and ignore it.
Quality better than quantity
People who visit a website and like it, can share it. This is why the quality of said website is important, as well as raising originality as a Content Marketing strategy.
You can find pages that publish a lot of content, which tend to get lost in the sea of information and do not end up reaching anyone. It is therefore important to find relevant content for the target audience, as well as that this content is current.
Use content multiple times
If you have quality content, it is possible to continue promoting and sharing it. This is how you will be able to get the most out of it. The content can be adapted to different media to give it greater diffusion, such as social networks, email, newsletter, ...
Although Content Marketing is not new, it highlights some proven and effective practices that can be put in place to get the most out of your Content Marketing strategy.
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