Get external links.
These external links are very important for the following:
Relationships - External links promote relationships and return inbound links. It is a way of communicating to other websites and content developers that they want to both generate and receive natural links and that they are not a closed community.
Trackable Traffic - When quality external sites are linked, a trackable link is being generated. If a lot of traffic is generated to a website, it may happen that when tracking a link appears and they investigate the website or blog itself, something that leads to notoriety and possible relationships.
They make the website a more valuable and scalable place: no matter how large the site is, they will never be able to monopolize all the searches or topics that interest a user. Although it is possible to develop a path of external links that is easy and simple for the user and that directs him to places of interest. This optimizes the user experience and makes the visit to the web more rewarding.
Creation of external links
External links have to be opened in a new tab. To do this, the code target = "_ blank" is added. In this way, an adequate use is made of external links, preventing escape routes. In this aspect, it is necessary to analyze in advance where these links are going to be placed.
If it is a descriptive link that increases the information about the subject or that cites a source or person, they can be placed throughout the text.
When it is a relevant link on the same topic but with other nuances or connotations, it will be more convenient to insert it towards the end of the article to produce a more logical path and not lose the user.
HIGH in directories
The directories consist of a more economical technology used by large numbers of script on the market, since many IT resources are required, although it will require more human support and maintenance. It has simpler algorithms, presenting the information about registered sites as a collection of directories.
Directories are not going to traverse websites nor are they going to store their content. They will only be responsible for registering some of the data on the website, such as the title and description that are entered at the time of registering on the site in the directory.
With regard to the extracted results, they are conditioned by the information that has been provided to the directory when the site is registered.
The directories are reviewed by human operators and classified according to categories, so that it is easier to find the search words. Therefore, rather than looking for information about the content of the page, the results will be displayed referring to the content and theme of the site.
The ideal situation for our website is that search engines add us to their databases automatically, but in many cases we may find ourselves surprised by not being indexed. This may be because it is a newly created page and has not yet had time for the robots to crawl it.
When this happens to us, we can send the search engines the new URL that we have created so that they take it into account positively when reviewing the indexes. In the case of Google and Bing we can do here:
Communicate URL to Google: https://www.google.com/webmasters/tools/submit-url
Report URL to Bing: http://www.bing.com/toolbox/submit-site-url
When we go to communicate that i nformation seekers, it is only necessary to indicate the main URL or root, since the remainder being linked to it are automatically indexed. Although we carry out this process, we have to bear in mind that it will not be immediate, but it may take 1 or 2 weeks for them to appear in the search results.
To check if our website is indexed, the following must be entered in the Google search engine: "site:" and the name of our websites.
Although entering the root URL should index all the others, sometimes there are some of them that are lost in the process. To solve it, we can access the previous tools again and repeat the process with the specific URL that has been lost.
Finally, it is advisable to send the sitemap to Google in an XML file, this will make it easier for search engines to know the degree of importance and the frequency with which they should be crawled again.
Another important way to redirect traffic is through directories. Directories are websites that are responsible for listing domains by categories, through which you can access and navigate to perform searches. These contents are not created automatically, but through manual requests by users. These requests are qualified by specialized editors to confirm their quality and include them definitively.
In this way we can get inbound links in an easy way and in most cases free of charge, with the exception of directories with a high reputation that may request a consideration for this service. In general, registration in these directories is always accepted, although if we register in dozens of directories for several days, it can be considered spam and the request rejected.
What do we have to take into account when we register in directories?
We have to be very specific when selecting the category in which we are going to be, since if it does not agree with our business model, the editor may decide not to publish the website in that section. Sometimes it may turn out that our website adapts to several categories, so this time we must choose the category that has the least records. These records are ordered alphabetically, so the less quantity, the more chances of finding our website.
As long as it doesn't look like spam, we should try to include the keyword in the title or anchor text that will be included. If we do it in a way that might appear spammy, we will simply not be accepted.
It is very important to respect the registration rules of each directory.
The website that we want to register cannot be under construction, that is, it must be published and in operation for users.
Although in most cases it is not even allowed, avoid registering the same domain several times or even second-order URL of the same domain.
If we are going to register in several directories, do it with different anchor text to cover a wider range of keywords that interest us.
If it were possible to include a list of keywords, vary them meaningfully to cover our entire scope.
Currently there is a wide variety of directories, although they are increasingly being questioned due to the large amount of spam found in them.
There have always been two directories that have stood out above the rest.
- Open Directory Project (http://dmoz.org). It is the largest directory on the web and is made up of contributions from the users themselves. It can be of great help for SEO since it also sends results to Google for indexing. To register, you only need to search for the category that suits you best and enter our URL.
Like when we communicate a URL to Google, the indexing and appearance is not automatic, but in this case it will take even a couple of months.
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